Money J.C. Penney Black Friday sale starts 2 p.m. Thanksgiving Day with chance to win $500 coupon November 1, 2018Kelly Tyko, USA TODAYComments Off on J.C. Penney Black Friday sale starts 2 p.m. Thanksgiving Day with chance to win $500 coupon J.C. Penney is kicking off its Black Friday sale at 2 p.m. Thanksgiving Day, and early shoppers will be rewarded with mystery coupons.