Money No deal: Icelandair plan to acquire rival WOW is off November 29, 2018November 29, 2018Ben Mutzabaugh, USA TODAYComments Off on No deal: Icelandair plan to acquire rival WOW is off Earlier this month, Icelandair and WOW had announced a deal in which Icelandair would acquire the upstart budget carrier. Now the deal is off.