Money ‘Is this the best a man can get?’ Gillette issues #MeToo challenge to cut toxic behavior January 14, 2019January 15, 2019Alexander Coolidge, Cincinnati EnquirerComments Off on ‘Is this the best a man can get?’ Gillette issues #MeToo challenge to cut toxic behavior The new campaign, called "We Believe," is Procter & Gamble's latest foray into brand messaging that takes aim at "toxic masculinity" in the #MeToo era.