Travel ‘Color can arouse strong emotions’: Pantone’s ‘classic blue’ comes to life in NYC exhibit February 5, 2020Morgan Hines, USA TODAYComments Off on ‘Color can arouse strong emotions’: Pantone’s ‘classic blue’ comes to life in NYC exhibit What would a color be like if it were alive? Right now, at Artechouse in New York, you can be immersed in Pantone's color of the year: classic blue.