Sports Opinion: What’s in a name? If it’s an iconic stadium or arena, a great deal of public good April 21, 2020Nancy Armour, USA TODAYComments Off on Opinion: What’s in a name? If it’s an iconic stadium or arena, a great deal of public good FC Barcelona is selling naming rights to its Camp Nou stadium, with the money going to COVID-19 relief efforts, a fine idea that US teams should copy.