Money Ford declares war with all-new Bronco as Jeep Wrangler demand spikes July 9, 2020Phoebe Wall Howard, Detroit Free PressComments Off on Ford declares war with all-new Bronco as Jeep Wrangler demand spikes The new Bronco has been in the works for years. Ford has made it clear the company plans to go after the market dominated by the Jeep Wrangler.