Money ‘Guilt gifting’ is a thing in 2020 as we try to make up for a rough year November 25, 2020Susan Tompor, Detroit Free PressComments Off on ‘Guilt gifting’ is a thing in 2020 as we try to make up for a rough year 'Guilt gifting' is parked next to curbside pickup when it comes to hot holiday trends. About 40% of consumers plan to buy more gifts, NPD Group says.