Nation Want to hug again? ‘It’s up to you’: New ad campaign gets right to the point on COVID vaccines February 25, 2021February 25, 2021Elizabeth Weise, USA TODAYComments Off on Want to hug again? ‘It’s up to you’: New ad campaign gets right to the point on COVID vaccines The ads are aimed at the 40% of Americans who haven't yet made up their minds about getting vaccinated against COVID-19.