Money ‘It remains purely symbolic’: Why rainbow capitalism can be harmful to LGBTQ people June 4, 2021June 6, 2021Sara M Moniuszko, USA TODAYComments Off on ‘It remains purely symbolic’: Why rainbow capitalism can be harmful to LGBTQ people As Pride month kicks off, big brands sell LGBT merchandise as a seeming sign of solidarity – but this move is being criticized as Rainbow Capitalism.