News NCAA adopts temporary policy on name, image and likeness in seismic shift for college sports June 30, 2021June 30, 2021Steve Berkowitz, USA TODAYComments Off on NCAA adopts temporary policy on name, image and likeness in seismic shift for college sports The NCAA stands on the edge of the most fundamental change to the college sports landscape since Title IX, the gender-equity law implemented in 1972.