Money

$700 million sale of Staples Center name shows there’s still money in naming rights deals, for some

Naomi Ludlow, USA TODAYComments Off on $700 million sale of Staples Center name shows there’s still money in naming rights deals, for some

As some traditional businesses move away from sinking millions into long-term stadium naming-rights deals, new suitors have emerged, including crypto.

     
Naomi Ludlow, USA TODAY
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