Sports Super Bowl ad sellout: NBC’s top 30-second spots selling for record $6.5 million as ‘NFL’s never been stronger’ January 19, 2022Gabe Lacques, USA TODAYComments Off on Super Bowl ad sellout: NBC’s top 30-second spots selling for record $6.5 million as ‘NFL’s never been stronger’ NBC touting its unprecedented broadcasting double - Super Bowl 56 at sparkling SoFi Stadium, immediately followed by the Winter Olympics in Beijing.