Life Are hair masks really worth it? We asked experts what you need to know. March 18, 2022March 18, 2022Sara M Moniuszko, USA TODAYComments Off on Are hair masks really worth it? We asked experts what you need to know. The hair care aisle is popping up with new takes on a familiar product: Hair masks. But are they hair care gold or just a gimmick? We asked experts.