Nation This is how April Fools’ Day started and some of the brand pranks that went wrong March 31, 2022April 1, 2022Mike Snider, USA TODAYComments Off on This is how April Fools’ Day started and some of the brand pranks that went wrong After the COVID shutdown curbed April Fools' Day in 2020, brands started pranks even earlier. Does it always work? Ask Volkswagen.