Money ‘A double-whammy on your fanny’: Why you’re paying more for toilet paper — and getting less September 7, 2022Natalie Neysa Alund and Bailey Schulz, USA TODAYComments Off on ‘A double-whammy on your fanny’: Why you’re paying more for toilet paper — and getting less TP rolls are shrinking in size via "shrinkflation" as producers attempt to charge the same amount or more for the same product made smaller.