Money Elon Musk sells millions worth of new perfume, ‘Burnt Hair,’ within hours of its release October 13, 2022Scott Gleeson, USA TODAYComments Off on Elon Musk sells millions worth of new perfume, ‘Burnt Hair,’ within hours of its release Elon Musk's new perfume sold 10,000 $100 bottles in six hours. "With a name like mine, getting into the fragrance business was inevitable," he said.