Travel We ❤️ NYC: NYC leaders launch new motto, campaign to promote community involvement March 27, 2023March 28, 2023Saleen Martin, USA TODAYComments Off on We ❤️ NYC: NYC leaders launch new motto, campaign to promote community involvement A spokesperson for the campaign said the iconic 'I ❤️ NY' mark is not going anywhere and it will coexist with the new 'We Love NYC' campaign.