Sports Timeless or too bland? FIFA unveils 2026 World Cup branding, and reactions are mixed May 18, 2023Jordan Mendoza, USA TODAYComments Off on Timeless or too bland? FIFA unveils 2026 World Cup branding, and reactions are mixed FIFA launched its brand and campaign for the 2026 World Cup in the U.S., Mexico and Canada, but the simple design drew criticism from soccer fans.