Sports Sports betting’s rise is a cash cow. Are states doing enough to curb gambling addiction? May 25, 2023May 25, 2023Chris Bumbaca, USA TODAYComments Off on Sports betting’s rise is a cash cow. Are states doing enough to curb gambling addiction? Since 2018, bettors have wagered $220 billion with U.S. sportsbooks, and that number will continue to grow as more states launch.