Money This Mexican restaurant has been around nearly 100 years. Here’s how Rosita’s Place endures. August 24, 2023August 24, 2023Bahar Anooshahr, Arizona RepublicComments Off on This Mexican restaurant has been around nearly 100 years. Here’s how Rosita’s Place endures. Rosita's Place has been around for nearly a century in Phoenix. And the secret to the Mexican restaurant's longevity is simple: Don't change a thing.