Procter & Gamble’s controversial Gillette ad won’t air during the Super Bowl. Instead, P&G’s Olay spot will be aimed squarely at female consumers.
Author: Alexander Coolidge, Cincinnati Enquirer
‘Is this the best a man can get?’ Gillette issues #MeToo challenge to cut toxic behavior
The new campaign,called “We Believe,” is Procter & Gamble’s latest foray into brand messaging that takes aim at “toxic masculinity” in the #MeToo era.
Macy’s stock plummets after holiday sales disappoint
Sales numbers released Thursday sent shares of the retailer down by more than 18 percent.
P&G names Jon Moeller No. 2 executive as company overhauls its corporate structure
The Cincinnati-based consumer products giant said it will shift 60 percent of its corporate employees into six new “sector business units.”