Barstool Sports and other social media brands are offering mass sponsorship opportunities for athletes to gain publicity, but details are vague.
Author: Emily Adams, USA TODAY
Ogwumike sisters and Elizabeth Williams file last-ditch CAS appeal to save Olympic dreams
The Ogwumike sisters and Elizabeth Williams were left off of the U.S. Olympic basketball roster, so they are fighting to compete for Nigeria in Tokyo.
Olympic couple Tara Davis and Hunter Woodhall define a generation of social-savvy athletes
Tara Davis and Hunter Woodhall have mastered building their social media brands while performing at the highest level of track and field.
Team USA vs. Team WNBA: Key storylines, how to watch/stream the 2021 WNBA All-Star Game
In this year’s WNBA All-Star Game, the U.S. Olympic women’s basketball team will face off against the league’s All-Star team on Wednesday.
The Olympians and Paralympians you need to follow on TikTok before the Tokyo Olympics
Although spectators cannot attend the Olympic Games this year, fans back home can keep up with everything going on in Tokyo via athletes’ TikToks.
Novak Djokovic wins 20th Grand Slam at Wimbledon, ties men’s all-time record
Novak Djokovic beat Matteo Berrettini in four sets at the Wimbledon Championships to win his 20th Grand Slam title, tying Federer and Nadal’s record.
Netflix’s ‘Cheer’ star Monica Aldama believes cheerleading has a place in the Olympics
Monica Aldama discusses her famous Navarro College cheerleading team, Jerry Harris’ arrest, ways to grow sport and life after Netflix series “Cheer.”
Former Cowboy Russell Maryland is tackling racism in his children’s Texas school district
Since a video of white students saying the n-word went viral in 2018, Russell Maryland has worked to improve diversity and inclusion in his community.
Kim Kardashian’s clothing line SKIMS designing Olympics loungewear, undergarments for Team USA
Kim Kardashian’s clothing brand SKIMS will provide official undergarments, loungewear and pajamas to all athletes competing for Team USA in Tokyo.
Olympic boxer Ginny Fuchs faces her toughest fight against obsessive-compulsive disorder
Ginny Fuchs, one of the best boxers in the world, says in a PBS documentary her fight with obsessive-compulsive disorder might be toughest battle yet.